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Demand Generation Specialist

Company: Mark Andy Inc.
Location: Chesterfield
Posted on: November 16, 2021

Job Description:

Mark Andy Inc. is the Total Solutions Partner to the printing industry with a mission to be 'the supplier of choice with high quality innovative solutions that drive customer profitability.' The company responds to business needs by offering the broadest portfolio of equipment, the largest consumables distribution and now the most robust service infrastructure to better support printers and converters around the world. For more information, visit Andy is headquartered in St. Louis, Missouri, USA, with sales and distribution offices worldwide.Position SummaryThis position works closely with the marketing team; business units; sales; and service to develop and execute tactical marketing programs and activities. Responsible for development, administration and execution of timely, high quality, digital marketing, and demand generation programs. Other capabilities and responsibilities include:Has an expert understanding of both inbound and outbound marketing tactics, as well as digital marketing channelsResponsible for all top of funnel customer/prospect identification and campaign developmentResponsible for developing and executing short- & long-term multi-channel campaigns to develop the sales pipelineMonitoring and optimizing digital campaigns and programsMeasuring and analyzing digital campaign and marketing successIdentifying new markets and digital marketing tactics to encourage business growthManage coordination of outside Demand Generation vendors including agencies, consultants, and others to ensure projects are completed and quality and branding standards are met.Responsible for monthly reviews of Demand Generation Programs with stakeholdersResponsible for budgeting, spending and financial controls over all Demand Generation ProgramsResponsible for identifying, programing, and executing digital programs in support of Business Unit (P&L entities) market development needs (objective & trackable)Responsible for working with Product Manager to create segmentation and personas for target marketsIdentify, manage and be the expert for all marketing technologies related to customer acquisition and nurture including HubSpot, Salesforce and Zoom Webinar.Manage implementation of new lead generation, scoring and routing processes globallyDrive team analytics and reporting strategy.Essential Skills:7+ years of experience in marketing strategy, execution, and measurementBachelor's Degree in MarketingPrior experience in B2B and Global marketingProficient in marketing automation including HubSpot and/or PardotProficient in digital marketing tools including Google AnalyticsProficient in CRM tools including SalesforceExperience in all digital marketing channels - particularly SEO and SEM, PPC, social media and emailNeeds to be detail oriented with a proven track record of having executed and completed projects on timeExperience managing direct reports and cross-functional project teams preferredCreative hands-on approach, with an Inclusive & developmental management styleSelf-starter with ability to simultaneously organize and juggle a multitude of tasks, projects, and informationStrong interpersonal skills, must be able to thrive in a collaborative environmentTravel - 20%, some internationalLeadership, Team Building & Problem Solving:Manage all digital marketing and demand creation efforts globallyFacilitate and lead organization to embrace and grow digital marketing activitiesFacilitate discussions, document well-conceived plans, provide thought leadership, build consensus across the organization, and influence key decision makersEnhance team's problem-solving capabilities and leadership skills - prioritize areas for improvement; use data to drive decisions, demonstrate accountabilityMark Andy Inc. is an equal employment employer and considers all qualified applicants without regard to race, color, religion, national origin, sex, age, disability, veteran status, or any other factor, which is prohibited by applicable law.

Keywords: Mark Andy Inc., Chesterfield , Demand Generation Specialist, Other , Chesterfield, Missouri

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