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Personalization Manager - Digital

Company: Mercy
Location: Chesterfield
Posted on: September 7, 2021

Job Description:

We’re a Little Different

Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

At Mercy, we believe in careers that match the unique gifts of unique individuals – careers that not only make the most of your skills and talents, but also your heart. Join us and discover why Modern Healthcare Magazine named us in its “Top 100 Places to Work.”


This is a telecommute/work from home position.


The Personalization Manager works closely with Digital Product, Analytics and CRM teams to build the foundations for more personalized experiences across Mercy’s digital properties. This role will focus on removing friction and delivering 1:1 journeys for patients and consumer across touchpoints, adapting to each patient’s needs and preferences.


  • Experience: • 5+ years of related e-Commerce and digital experience
    • Domain knowledge in marketing technologies: CRM, personalization, and content/asset management.
    • Experience with Adobe and Salesforce products preferred
    o Salesforce Marketing Cloud, Adobe Target, Adobe Analytics, Audience Manager/Studio, Interaction Studio or similar products
    • Proven success in developing 1:1 programs, managing multichannel touchpoints, building test and learn programs, visualizing and presenting data, and identifying and presenting insights for growth and optimization
    • Proven knowledge of database marketing, segmentation & audience generation techniques
    o Knowledge of SQL preferred
    • Proven experience with personalization & testing tools (i.e. Target, Monetate, Optimizely)
    • Highly collaborative and effective in a cross-functional environment with the ability influence key stakeholders across organizations.
    • Experience with agile development, both in technology & marketing execution.
  • Required Education: Bachelor’s degree in Marketing/Digital Marketing, Business, Economics, Statistics or related field required; MBA or Masters in concentration above preferred.
  • Other: • Analytical with a natural curiosity to measure, test, learn and iterate to get the best results possible.
    • Ability to communicate effectively to various stakeholders, internally and externally.
    • Strong analytical reasoning and communication skills.
    • Ability to work both independently and collaboratively.
    • Ability to thrive in a fast-paced, high-energy environment
    • Clear, succinct communication (gets straight to the point)
    • Innovative and creative thinking balanced with pragmatism (fresh, big-picture thinking)
    • Intellectual horsepower (highly analytical & strategic)
    • Drives for results in prioritized manner (balanced sense of urgency)
    • Listening skills, minimal ego (listen first, then respond)
    • Organized and attention-to-detail approach (strong tactical execution)
    • Highly resourceful (stretches people and money; compresses time)
    • Agile (can adapt quickly to a changing environment)
    • Possess high degree of integrity and moral character


We Offer Great Benefits:

Day-one comprehensive health, vision and dental coverage, PTO, tuition reimbursement and employer-matched retirement funds are just a few of the great benefits offered to eligible co-workers, including those working 48 hours or more per pay period!


We’re bringing to life a healing ministry through compassionate care.

At Mercy, our supportive community will be behind you every step of your day, especially the tough ones. You will have opportunities to pioneer new models of care and transform the health care experience through advanced technology and innovative procedures. We’re expanding to help our communities grow. Join us and be a part of it all.

What Makes You a Good Match for Mercy?

Compassion and professionalism go hand-in-hand with us. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and unafraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a good fit for you, we encourage you to apply.


Marketing technology



Customer Segmentation

Digital Personalization



Keywords: Mercy, Chesterfield , Personalization Manager - Digital, Other , Chesterfield, Missouri

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