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Mrktng Strat Integration Dir

Company: Mercy Health (Multiple Locations)
Location: Chesterfield
Posted on: December 4, 2019

Job Description:

We're a Little Different Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service. We don't believe in jobs at Company , we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart. At Company , you'll feel our supportive community every step of your day, especially the tough ones. We're a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow. The Marketing and Strategic Integration Director is responsible for leading the Company Virtual marketing programs and building relationships with key customers while marketing a diverse portfolio of services. We are looking for a relationship builder comfortable in a fast-paced and dynamic environment, with the ability to develop and execute on unique, creative and strong ideas that resonate with health systems, internal and external business partners and/or other key audiences. Success will be measured by the ability to help articulate and advance awareness of Company Virtual strategy, to achieve business objectives through a diverse marketing program focusing on a variety of target audiences, and to understand and engage the ministry's co-workers in the organizational mission, vision and brand through a variety of communication streams. High-level Job Requirements * Responsible for developing marketing goals and strategies that are aligned with overarching Company and Business Integration strategies and objectives, and supporting execution of tactics that are consistent, measurable and repeatable * Collaboratively work with Company Virtual and Integrated Marketing leadership to prioritize marketing efforts that support internal growth while driving business-to-business growth and retention * Strong understanding of Integrated Marketing plans and processes and exceptional collaboration with peers throughout Integrated Marketing * Develops annual marketing strategy plan in support of defined business goals * Accountable for driving positive return on investment for all marketing programs Essential Duties and Responsibilities: * Ensures Company Virtual's strategic marketing and communication needs are prioritized, realized and implemented on a timely basis * Leads commercialization process in consumer centric, needs-based model * Plays key role in identifying and supporting market-specific goals, identifying strategic priorities for the business and determining how to best meet acquisition and awareness goals * Develops, implements and measures fully integrated marketing initiatives, with a distinct focus on acquisition, retention and loyalty * Leads the review and development of website content, ensuring a timely and accurate representation of services, product offerings and locations, while supporting the overall content strategy * Manages participation and engagement in industry trade shows and publications * Manages all social media platform messaging and collaborates with Integrated Marketing partners for development, delivery and execution * Maintains ongoing relationship with Company ministry, regional and community leaders; represents Company Virtual throughout all communities * Participates with senior leadership team in strategy development * Utilizes analytics to provide healthcare supply trends and market insights, and interprets/presents data to drive decision making and collaboration * Collaborates with all Integrated Marketing functions to ensure successful implementation of all marketing initiatives and support of sales initiatives * Partners with Human Resources on co-worker engagement and communications initiatives * Owns day-to-day management of Company Virtual market-specific projects * Coordinates the development and oversees implementation of marketing plans, particularly in areas related to Integrated Marketing and the Commercial strate

Keywords: Mercy Health (Multiple Locations), Chesterfield , Mrktng Strat Integration Dir, Other , Chesterfield, Missouri

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