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Marketing & Content Manager

Company: Dierbergs
Location: Chesterfield
Posted on: July 25, 2022

Job Description:

Dierbergs is seeking a Marketing & Content Manager for its full-service in-house ad agency to work closely with internal clients, department teammates and company owners to develop, coordinate, direct and facilitate creative & strategic content.

If you have a passion for developing creative content in a fast-paced environment with a fun team, you are solution-oriented and can appreciate the importance of even the smallest detail, then keep reading.

WHAT YOU'LL DO:

  • Manage and coach a small, but mighty, account team on building strategic messaging and multi-channel marketing plans to support department initiatives.
  • Creating content - writing, brainstorming, collaborating with others for inspiration.
  • Build strong partnerships throughout the organization and with key partners.
  • Works with leadership to keep a pulse on overall store activity to identify cross marketing opportunities.
  • Manage external media agency to ensure budget is being spent efficiently and goals are met.
  • Develop content and direct creative execution to in-house graphic designers, production companies and other partners that provides a consistent, targeted and impactful message.
  • Craft and contribute ideas that inspire creative ways to communicate key messages in and out of store.
  • Collaborate with internal clients to develop strategic and creative content designed to meet their business goals. Provide hands-on advertising support for assigned store departments, paying close attention to timelines.
  • Responsible for researching and understanding key business challenges, customer behavior, target audiences, competitive activity and environmental factors that impacts programs within the store and assigned departments.
  • Identify & present opportunities for consistency in messaging and customer experience across channels from in store signage to digital to print.
  • Develop understanding of department short- & long-term goals and planned initiatives.
  • Adjusts and communicates plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign.
  • Keep informed of developments in the field of marketing and communications, industry news and other retailers to foster ideas and innovation.

    WHAT YOU'LL NEED:

    Knowledge, Skills & Characteristics
    • Creativity with a natural curiosity.
    • Team player mindset.
    • Excellent creative copywriting skills across all marketing channels. Must be creative in both thought process and writing style geared toward a business to consumer audience.
    • Demonstrated experience planning for multi-channel communication campaigns.
    • Flexibility and agility aligned to a fast-paced, quickly changing environment.
    • Good organizational, planning and coordination skills; ability to multi-task and re-prioritize as needed
    • Ability to manage multiple projects simultaneously
    • Good verbal presentation, group dynamic and facilitation skills required.
    • Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions.
    • Strong interpersonal skills; builds collaborative relationships
    • Service-oriented attitude with a focus on client satisfaction
    • Possess a sense of urgency, self-motivated and detail oriented.
    • A real go-getter. Someone that takes responsibility and runs with it.
    • Accountability. Takes full ownership of assigned projects.
    • Nice to have: Media relations experience.

      Experience & Education
      • Bachelor's degree in journalism, strategic communications or equivalent.
      • Minimum seven (7) years of advertising or marketing experience.
      • Working knowledge of Microsoft Office 365 and web content management systems experience.
      • Primary hours are Monday through Friday, 8 a.m.-5 p.m., may include some evenings and weekends

        WHAT'S IN IT FOR YOU?
        • Collaborate alongside a hard-working, super fun team.
        • Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k), FSA, and life insurance.
        • Weekly pay.
        • Associate-only savings, free products, bonus points, sweepstakes and more - being a part of our team has its perks with Dierbergs Rewards.
        • Paid time off provided, including vacation, personal days, and sick days.
        • Employee Assistance Program for you and your family to assist in many of life's challenges, from short-term counseling, legal questions to financial guidance
        • Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents.
        • Opportunity to Grow Every Day by building knowledge, supporting growth and creating connections - Let's GROW!
        • Career advancement and growth opportunities through GROWU, our Learning & Development program for current and future leaders.

          This description is representative only and is not exhaustive of the tasks that an associate in the position may be required to perform.

Keywords: Dierbergs, Chesterfield , Marketing & Content Manager, Executive , Chesterfield, Missouri

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