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Loyalty Marketing Manager

Company: Dierbergs
Location: Chesterfield
Posted on: June 20, 2022

Job Description:

Dierbergs is looking to add a new teammate to our growing customer engagement team, who is eager to reimagine the grocery customer experience through the power of personalization. Responsible for developing the loyalty and digital promotions, the Loyalty Marketing Manager will evolve alongside the customer, while successfully collaborating with marketing, category and operational teammates. This person will develop, test and execute personalized communication strategies designed to grow enhance customer loyalty and sales through data-driven insights and content. This is an exciting new opportunity for someone who is equally analytical and creative, with an internal drive to always learn more. Our team values curiosity, creativity, kindness, attention to detail and the willingness to roll up our sleeves to get the job done. PLATFORM MANAGEMENT

  • Manage complete digital offer portfolio, as it pertains to Rewards and Digital Coupons.
  • Serve as primary user for offer management platforms, setting up programs and managing the customer personas and active offers.
  • Develop deeper insights into capabilities within loyalty and digital coupon platforms and communicate opportunities with marketing teammates to further engage with customers.
  • Work closely with IT project management and customer service teams on platform maintenance.
  • Monitor and analyze fraud reports to minimize exposure to program abuse. CHANNEL DEVELOPMENT
    • Serve as the company expert and program champion for the Dierbergs rewards program and digital promotional tools.
    • Identify and recommend opportunities that drive customer-focused business growth, designing programs for engagement, retention and acquisition based on data-driven insights.
    • Deliver personalized, targeted and relevant communications throughout the customer journey that achieve the next phase of our member personalization strategy.
    • Bring to life marketing plans, content, deliverables, and performance tracking for all efforts related to the rewards and digital coupon programs.
    • Work collaboratively with the Marketing team to optimize related content for app, email, print, website, social media and other digital touchpoints.
    • Utilize data to develop insights that fuel program advancement.
    • Identify and develop innovative personalization strategies to test across cohorts and channels.
    • Monitor the industry landscape to determine opportunities to optimize and test new rewards/features.
    • Own project management functions including facilitating cross-functional workstream planning, ensuring timely development and execution of loyalty program campaigns. DATA & ANALYTICS
      • Analyze program data to formulate insights that help strengthen and evolve our programs.
      • Develop testing protocols and analyze data to identify new ways to engage, retain, and build loyalty through digital tools.
      • Monitor KPIs and keep a pulse of program health.
      • Build and maintain program performance dashboards and providing recommendations based on data insights. QUALIFICATIONS
        • 5+ years of data-driven, digital consumer marketing experience with an emphasis on personalized offer management
        • Experience with direct-to-consumer CRM and/or loyalty programs.
        • Proficient in Microsoft Excel, BI tools, and data visualization tools.
        • Basic statistical skills preferred.
        • Experience in retail loyalty is a plus.
        • Proven understanding of digital channels and best practices.
        • Proven track record in launching successful personalized campaigns.
        • Strong interpersonal and communication skills, as well as the ability to tailor content/delivery to various business partners; using data to tell a story.
        • Bachelor's degree.
        • Service-oriented attitude with a focus on client satisfaction.
        • Experience working in a high-volume, fast-paced environment.
        • Good organizational, planning and coordination skills; ability to multi-task and re-prioritize as needed,
        • Takes full ownership of assigned projects and can work independently
        • Ability to manage multiple projects simultaneously
        • Possess a sense of urgency, self-motivated and detail minded
        • Strong interpersonal skills; builds collaborative relationships
        • Good verbal presentation, group dynamic and facilitation skills required
        • Proactive approach in resolving problems and issues; involves the right people to work through complexities and identify potential solutions
        • Primary hours are Monday through Friday, 8 a.m.-5 p.m., may include some evenings and weekends+ This description is representative only and is not exhaustive of the tasks that an associate in the position may be required to perform.

Keywords: Dierbergs, Chesterfield , Loyalty Marketing Manager, Executive , Chesterfield, Missouri

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