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CRM Marketing Specialist

Company: Mercy Health (Multiple Locations)
Location: Chesterfield
Posted on: November 4, 2019

Job Description:

We're a Little Different Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service. We don't believe in jobs at Company , we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart. At Company , you'll feel our supportive community every step of your day, especially the tough ones. We're a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow. The CRM Campaign Analyst supports the implementation, execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, winback and engagement. The Analyst will support partnerships with Marketing Planning, Service Line Marketing, Brand and Digital Experience, Business Development and Media Relations teams to ensure all initiatives are well-coordinated and implemented across the ministry. The Campaign Analyst will perform all duties and responsibilities in a manner consistent with the mission and values of Company . High-level Job Requirements * Execute and analyze multi-channel CRM campaigns that acquire, retain and engage customers across the ministry, using direct-to-consumer response-driven methods * Support the development of a data-driven, customer-centric, test-and-learn culture within Integrated Marketing through use and advocacy of marketing technology, reporting and analytics * Strong understanding of Integrated Marketing operational cadence and exceptional collaboration with peers in other marketing functional areas to support successful campaign execution Essential Duties and Responsibilities Campaign Management * Responsible for the execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, winback and engagement * Support Integrated Marketing functions in development of campaigns that drive acquisition, retention and engagement * Collaborate with Operations, Care Management, Foundation and other functions within Company to implement customer-centered communications that drive retention, loyalty and engagement * Implement the timing, messaging, testing/optimization, and target selection for campaigns Testing, Analytics and Reporting * Analyze campaign effectiveness using multiple data sources, modifying campaigns based on conclusions * Understand propensity models and support use in targeted marketing * Develop reporting and dashboards to measure campaign effectiveness, testing efficacy and return on investment at the local, regional and ministry levels * Support regular review of reports, dashboards and analysis with marketing stakeholders * Support multivariate and A/B tests and analysis to help deliver exceptional customer experiences * Advocate for CRM reporting, understand and explain to partners Marketing Operations * Support the implementation of CRM, marketing automation and lead nurturing platforms * Support Do-Not-Contact DNC processes and data hygiene requirements; become familiar with applicable legal compliance requirements. * Regular collaboration with Service Line Strategy and Marketing Planning teams to define prospect counts, assist in prioritizing efforts and ensuring the smooth execution of campaigns and reporting * Support and advocate for Marketing's Operational Cadence across the team Marketing MarTech MarCom Analyst Campaign Analyst Data Analyst Digital Manager Digital Coordinator Direct Marketing Database Marketing #LI-TF1EEO/AA/Minorities/Females/Disabled/VeteransEmployer's Job# ******Please visit job URL for more information about this opening and to view EOE statement.

Keywords: Mercy Health (Multiple Locations), Chesterfield , CRM Marketing Specialist, Advertising , Chesterfield, Missouri

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