Petivity App Business Owner (Lead, Digital Marketing Technology)
Company: Nestle Purina PetCare Company
Location: Saint Louis
Posted on: May 18, 2024
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Job Description:
We re a leader in the pet care industry, which means we re not
only ahead in volume, profit and market share, but our associates
dare to Stand Taller. We innovate new products, impart new
agilities into existing processes, constantly advance pet
nutrition, and always pay it forward in the form of service for our
communities and families. Are you up for the dare?This position is
not eligible for Visa Sponsorship.Position SummaryAt Nestl Purina,
we believe pets and people are better together. As a leader in pet
nutrition, our focus is bridging physical and digital experiences
through agile ways of working, calculated risk-taking, and a
data-driven mindset. Our New Business Models team consists of
technical pioneers that design, build, and maintain groundbreaking
technologies and product innovations that are transforming the
lives of pets and their owners. With a digital ecosystem that
includes high growth digital products like Petfinder, the number
one pet adoption platform helping millions of pets find their
forever homes; or Petivity, Purina s new IoT brand that allows pet
owners to proactively monitor their pets
health through connected devices, we continue to focus our efforts
on forward-thinking and revolutionary technologies. What emerging
digital technology will you add to the mix?As The Petivity App
Business Owner, you ll play a key role on our team as you define
the business strategy for the mobile app, prioritizing tough
business problems while balancing user experience and tradeoffs, to
realize Petivity s mission of reimaging pet care. Working cross
functionally with multiple business and key stakeholder teams (dog
and cat device owners, hardware, mobile app, artificial
intelligence) and portfolio leads, the Petivity mobile app business
owner ensures the app provides business value for Nestl Purina
Petcare and holistic value for our dog and cat owning household s
using Petivity s products and services.Develop and execute a
comprehensive business strategy that encompasses market
positioning, growth objectives, and user acquisition plans with a
clear overarching visionDevelop key performance indicators (KPIs)
associated with the strategy and key initiatives, and work with
Analytics on project impact and forecastDesign, test, and implement
effective monetization strategies for the app, including in-app
purchases, subscription models, and partnershipsLead prioritization
of app use cases across all relevant Petivity & Purina Business
Owners (Cat Portfolio, Dog Portfolio, D2C, Loyalty, Ecosystem,
External Partnerships)Define and prioritize use cases that drive
new functionality or improved UX Lead the development of the annual
business plan for Petivity mobile app in partnership with internal
business groupsEstablish, monitor, and analyze KPIs to measure the
success of the business across various aspects such as user
engagement, revenue generation, and market penetrationPrioritize
business opportunities for all Petivity products and services with
potential impact and translate those into app featuresPartner with
marketing to ensure clear and effective Petivity app feature
communication, while maintaining strong brand identity and
consistent mission for PetivityShare Petivity mobile app business
strategy with key stakeholders for visibility and ongoing Purina
ecosystem integration opportunitiesPartner with Personalization
Group to design, deliver, and iterate personalized consumer
journeys within the app including but not limited to push
notifications, in-app notifications, customized content cards, and
surveysPartner with Generating Demand Group to ensure the app is
driving the core business and aiding the brands in achieving their
objectives Conduct thorough market research to identify trends,
customer needs, and competitive landscapeRequirementsBachelor s or
Master s degree in Business Administration, Marketing or a related
field7+ years of professional experience with 3+ of those years in
mobile app business industries The approximate pay range for this
position is $106,000 to $151,000. Please note that the pay range
provided is a good faith estimate for the position at the time of
posting. Final compensation may vary based on factors including but
not limited to background, knowledge, skills, and abilities as well
as geographic location of the position. Nestl offers
performance-based incentives and a competitive total rewards
package, which includes a 401k with Company match, healthcare
coverage and a broad range of other benefits. Incentives and/or
benefit packages may vary depending on the position. Learn more at
About Us - Nestl Careers (nestlejobs.com).REQUISITION ID:300114It
is our business imperative to remain a very inclusive workplace.To
our veterans and separated service members, you're at the forefront
of our minds as we recruit top talent to join Nestl. The skills
you've gained while serving our country, such as flexibility,
agility, and leadership, are much like the skills that will make
you successful in this role. In addition, with our commitment to an
inclusive work environment, we recognize the exceptional engagement
and innovation displayed by individuals with disabilities. Nestl
seeks such skilled and qualified individuals to share our mission
where you ll join a cohort of others who have chosen to call Nestl
home.The Nestl Companies are an equal employment opportunity and
affirmative action employer* seeking diversity in qualified
applicants for employment. All applicants will receive
consideration for employment without regard to race, ethnicity,
color, gender, gender identity, age, religion, national origin,
ancestry, disability, perceived disability, medical condition,
genetic information, veteran status, sexual orientation, or any
other protected status, as defined by applicable law. Prior to the
next step in the recruiting process, we welcome you to inform us
confidentially if you may require any special accommodations in
order to participate fully in our recruitment experience. Contact
us at accommodations nestle.comor please dial 711 and provide this
number to the operator: 1-800-321-6467*Note: Nespresso is not a
federal contractor and does not maintain affirmative action
programsReview our applicant privacy notice before applying at
https://www.nestlejobs.com/privacy
Keywords: Nestle Purina PetCare Company, Chesterfield , Petivity App Business Owner (Lead, Digital Marketing Technology), IT / Software / Systems , Saint Louis, Missouri
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